Belgian organizations join forces to attract tourists

Tourists who want to visit Belgium, now have one convenient and advantageous travel formula, the Hi Belgium Pass. Hi Belgium Pass is the result of a unique cooperation between Brussels Airlines, Brussels Airport, the Belgian Railways and several tourist offices, cities and attractions. With the Pass, tourists can fly from 50 European cities to Brussels Airport, from where they can take unlimited train rides to Belgian cities and visit a wealth of tourist attractions for free.

After the attacks of 22 March the number of tourists visiting Belgium has decreased significantly. In the past months, several governments, action groups and companies have launched campaigns to restore the image of Belgium.

On the initiative of Brussels Airlines, several Belgian organizations have now joined forces to create a travel product that focuses on European tourists who want to take a weekend trip in Belgium. With the Hi Belgium Pass, planning a weekend trip to Belgium becomes a breeze and is more attractive than ever.

The Hi Belgium Pass is an initiative of Brussels Airlines, Brussels Airport, the Belgian Railways, tourist offices (Toerisme Vlaanderen, Visit Brussels, Belgique-Wallonie, Brussels Museum Council), the cities of Brussels, Bruges, Ghent, Antwerp, Leuven, Luik and Mechelen and several tourist attractions. All these partners have made a significant contribution to make the pass as interesting as possible.

For only 149 euro, Hi Belgium Pass travelers can fly with Brussels Airlines from 50 airports in 18 different countries to Brussels Airport (Check&Go ticket). From there they can take unlimited train rides to different Belgian cities, where they have free access to a wealth of tourist attractions (musea, guided tours, etc.). The only choice the visitor has to make is which two cities he or she wants to visit.

Hi Belgium Pass travelers can fly in on Thursday, Friday or Saturday and leave on Sunday, Monday or Tuesday. The offer is valid throughout the year. The pass is available for tourists from Germany, Denmark, France, Greece, Hungary, Italy, Croatia, Lithuania, Norway, Austria, Poland, Portugal, Russia, Spain, Czech Republic, Sweden, Switzerland and the United Kingdom.  The Hi Belgium Pass can easily be booked via brusselsairlines.com

It is the first time that the important tourist operators of Belgium work together to promote their country abroad with a concrete travel product. In the near future other cities will join the initiative. The partners will promote the Hi Belgium Pass via marketing campaigns, their own communication channels and their representatives abroad.

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