A Turning Point for Global Tourism
The travel industry is standing at a crossroads. Artificial intelligence, changing traveler expectations, and a growing demand for responsible tourism are reshaping how travel is designed, marketed, and experienced. The days of measuring success by numbers alone are giving way to a more meaningful, human-centered vision of tourism.
From October 22 to 24, Seville will host the Tourism Innovation Summit 2025 (TIS2025), a global gathering that will explore how innovation and leadership are redefining travel. The CEOs & Leadership Summit will serve as one of the event’s highlights, bringing together some of the most influential names in the industry to share their vision for the future.
Global Leaders Chart the Path Forward
Alessandro Petazzi, CEO of Lastminute.com; Gabriel Subías, CEO of W2M (World2Meet, Iberostar Group); Pere Vallés, CEO of Exoticca; and Gregory Sion, CEO of Pierre et Vacances Europe, will take the stage to discuss how they are navigating a rapidly changing marketplace.
These leaders will reveal how their companies are adapting to digital transformation, exploring new business models, and embracing sustainability to stay relevant in a world where travelers expect purpose and personalization in every experience.
Redefining What Success Means in Travel
One of the defining themes of TIS2025 will be the shift in how tourism success is measured. Tina O’Dwyer, CEO of The Tourism Space, will argue that the industry must move from a volume-based approach to one that values positive social and environmental impact.
Her perspective echoes a growing global consensus that tourism should regenerate destinations rather than deplete them, supporting communities and protecting the very environments travelers come to experience.
New Partnerships and Industry Disruption
The tourism landscape is also changing through new alliances and the arrival of unconventional players. Gabriel Subías of W2M and Henry Briance of Certares will explore how collaboration and investment are reshaping the travel ecosystem.
Meanwhile, speakers from outside the traditional tourism space—such as Rodolphe Lenoir of Impact Consultants, Damien Corchi of Decathlon Travel, and Nicolas Gerbal of Showroom Privé—will share how their brands are entering travel by building experiences around trust, lifestyle, and community.
Their participation highlights a growing convergence between travel, retail, and technology, reflecting a shift toward holistic, experience-driven journeys.
Artificial Intelligence as a Strategic Partner
At TIS2025, innovation will take center stage. Dan Christian, founder of the Travel Trends Podcast, will show how AI is helping companies predict traveler behavior and personalize journeys.
In corporate and event travel, Noelia Herranz of American Express Global Business Travel will discuss how AI is improving logistics, cost efficiency, and customer engagement.
For their part, the CEOs of Lastminute, Exoticca, and WeRoad will share how digital tools and automation are being used to create seamless, emotionally connected experiences. Gregory Sion of Pierre et Vacances will also explore how hospitality is evolving through innovation and guest loyalty programs.
The Power of People in Transformation
Even as technology accelerates change, TIS2025 will spotlight the human element driving innovation. Experts such as Carlos Bello of Ilunion Hotels, José Emanuel Soler of Les Roches, and Felicia Williams of TravelPerk will share insights into how organizations are empowering teams to lead transformation.
By promoting creativity, inclusion, and collaboration, these companies are proving that progress in tourism depends as much on people as it does on platforms.
As Seville hosts this global dialogue, TIS2025 will set the tone for a new era of leadership—one that unites technology, sustainability, and purpose to redefine the essence of travel.
We invite you to TIS – Tourism Innovation Summit 2025 in Seville – FIBES, the leading event shaping the future of tourism through technology, innovation, and sustainability.
