The Industry’s New Roadmap
The travel industry is entering a new era defined by technology, changing traveler values, and purpose-driven growth. The Tourism Innovation Summit 2025 (TIS 2025), taking place in Seville from October 22 to 24, will be the stage where global leaders unveil how innovation, collaboration, and data are rewriting the rules of tourism.
The CEOs & Leadership Summit will feature Alessandro Petazzi of Lastminute.com, Gabriel Subías of W2M, Pere Vallés of Exoticca, and Gregory Sion of Pierre et Vacances Europe. Their discussions will focus on adapting business models, using artificial intelligence to enhance operations, and aligning tourism with modern sustainability goals.
A Shift from Quantity to Quality
The summit will highlight how success in tourism is no longer measured by the number of arrivals but by the quality of the traveler experience and the positive impact on destinations. Tina O’Dwyer, CEO of The Tourism Space, will explain how to build tourism that enriches communities and ecosystems while generating economic vitality.
More than 8,000 industry professionals will gather to explore how to make tourism more purposeful, ensuring it becomes a tool for well-being, education, and local development.
Mergers, New Entrants, and Market Evolution
As the sector evolves, new partnerships and entrants are transforming the landscape. Executives such as Henry Briance from Certares and Rodolphe Lenoir from Impact Consultants will discuss how non-travel brands like Decathlon and Showroom Privé are entering the tourism space, using technology and trust to design experiences for their audiences.
Their participation signals a future where collaboration between traditional and emerging players becomes essential for innovation and differentiation.
Innovation, AI, and Human Capital
Artificial intelligence will be a recurring theme, explored by Dan Christian of Travel Trends Podcast and Noelia Herranz of American Express Global Business Travel. They will examine how AI is improving personalization, forecasting, and event management.
Meanwhile, executives such as Felicia Williams of TravelPerk and Carlos Bello of Ilunion Hotels will focus on talent—how tourism companies are reimagining team structures, breaking silos, and nurturing creativity to thrive in an era of constant change.
TIS 2025 promises to mark a turning point for tourism leadership, blending technology, purpose, and people to define the future of global travel.
