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TIS2025 to Spotlight AI, Sustainability, and Innovation in Hospitality

From October 22 to 24, TIS2025 – Tourism Innovation Summit will host over 8,000 hospitality professionals to explore the future of hotels and tourism. The Hospitality Tech Forum, a highlight of the summit, will feature executives from IHG, Hyatt, Accor, Barceló, Minor Hotels, Sercotel, SmartRental, and Intelier Hotels & Suites.

Key themes include:

  1. Artificial Intelligence & Automation – Practical applications in demand forecasting, price optimization, and service personalization.

  2. Operational Sustainability – Real-world strategies for energy efficiency, waste reduction, local sourcing, and CSR implementation.

  3. Balancing Standardization & Personalization – How global hotel chains adapt offerings to local markets while maintaining brand consistency.

  4. Renaissance of Hostels – Innovative co-living, community engagement, and lifestyle-oriented accommodation models.

  5. Humanizing the Digital Experience – Enhancing guest connections amidst increasing automation and tech integration.

Speakers such as Helena Burstedt (Hyatt), Coré Martín (Accor), Diego Álvarez (IHG), and Jean-Baptiste Roussel (Accor) will share insights on scalable strategies, talent development, and technology-driven solutions that strengthen competitiveness and resilience in the hospitality sector.

TIS2025 positions Seville as a European hub for innovation, offering actionable solutions for a smarter, more sustainable, and human-centered tourism industry.

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