Seville is once again stepping into the global spotlight. From October 22 to 24, the Andalusian capital will host the Tourism Innovation Summit 2025, drawing more than 8,000 professionals to explore how artificial intelligence is transforming the way the world travels.
Now in its sixth edition, TIS2025 strengthens Seville’s position as Europe’s capital of smart tourism, generating an estimated 22 million euros in local impact. The summit has become a key meeting point for identifying opportunities, improving productivity through AI, and moving toward a more sustainable and inclusive tourism model as the sector finds balance after its post-pandemic surge.
More than 400 international experts will take part in the Tourism Innovation Global Summit, the event’s main congress. David Hurtado, Innovation Lead at Microsoft, will outline the megatrends shaping the next decade, from personalization powered by AI to regenerative tourism. Zuriñe Eguizábal, Senior Industry Manager Travel at Google, will show how generative AI is changing trip planning and making travel smoother for users.
Other speakers include Alessandro Petazzi, CEO of Lastminute.com, Andrea D’Amico, CEO of WeRoad, Damien Corchia, COO of Decathlon Travel, Gabriel Subías, CEO of W2M, and Carlos Hernández, Group Vertical Director Spain at TikTok. They will be joined by representatives from companies such as Destinia, Pangea, Hyatt, IHG, Trip.com, Hotelbeds, and Sercotel.
Across five stages and eight themed forums, TIS2025 will host more than 120 sessions focused on technology, business strategy, and sustainability in tourism. Among the highlights are sessions on AI-driven productivity, smart destination management, and strategies to reach new audiences in an increasingly digital marketplace.
Destinations including Andalusia, Benidorm, Brazil, Dubrovnik, Vienna, Paris, Turin, Dublin, and Lapland will present their innovation success stories. The summit will also host the second edition of the Forum of Innovative Tourism Regions, with representatives from Andalusia, the Balearic and Canary Islands, Valencia, Madrid, La Rioja, Extremadura, Aragón, Castile and León, and Murcia.
Discussions will look at how travel agencies are adapting to new technologies, how hotels are shifting toward more authentic and scalable models, and how CIOs are leading the digital transition within tourism companies.
The exhibition area will feature more than 200 tourism and technology companies presenting new solutions in artificial intelligence, data analytics, cybersecurity, 5G connectivity, augmented and virtual reality, sustainability, and accessibility. Exhibitors include Microsoft, Telefónica Empresas, Orange, Sabre, T-Systems, Mabrian, City Sightseeing, Veolia, Qatar Airways, Iberia, Vueling, Minor Hotels, and a growing ecosystem of startups offering innovative ideas.
As Seville welcomes TIS2025, the city continues to prove that innovation is not just about technology but about imagination, collaboration, and the shared desire to make travel smarter, more meaningful, and more human.
