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Berdyansk, Ukraine

Ukraine.ua Is At the Top 5 Official Pages of the World’s Countries on Instagram

In 2022, the reach of the Ukraine.ua digital ecosystem, which combines the official website of Ukraine and the pages of our state in social networks, exceeded 1 billion. The Ukraine.ua page on Instagram gained more than 1 million followers and entered the top 5 official pages of the countries of the world on Instagram.

In 2022, the permanent audience of Ukraine.ua channels (the official website of Ukraine, Facebook, Instagram, Spotify, LinkedIn, TikTok, Twitter and Youtube) increased more than 10 times. The largest audience is currently on Ukraine’s Instagram page, the launch of which was announced by the President of Ukraine Volodymyr Zelenskyi in the summer of 2021.

Currently, more than 1 million users are subscribed to it. Having crossed this mark, the page entered the top 5 official accounts of countries in this social network, second only to the profiles of Australia, Turkey, Canada and New Zealand.

Other results of the year include more than 90 million views on Ukraine’s TikTok account; almost 6 million views of the official platform about the war of Russia against Ukraine war.ukraine.ua, more than 10 million interactions with the content on Ukraine’s Facebook page.