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Visual Style of Cherkasy Region Unveiled

At the request of Cherkasy Regional State Administration, White Studio Design developed a visual style and brand book of Cherkasy region, a logo and identity.

Cherkasy region is the territory where the Ukrainian state was born. This is a picturesque region with a rich history, here Bohdan Khmelnytsky built the Cossack Ukrainian state.

Cossacks, Trypillia culture, weapons, kobzas, flags were combined in aerial illustrations of the identity of Cherkasy region.

The logo imitates the shape of Bohdan Khmelnytsky’s flag, which resembles the letter “Ч”, borrowed from ancient chronicles and modernly stylized.