Destinations around the world welcomed 956 million international tourists between January and September 2016, an increase of 4 per cent comapred to the same period last year, new data has shown.
According to the latest UNWTO World Tourism Barometer, demand for international tourism remained robust in the first nine months of 2016, though growing at a somewhat more moderate pace. After a strong start of the year, growth was slower in the second quarter of 2016 to pick up again in the third quarter of the year. While most destinations report encouraging results, others continue to struggle with the impact of negative events, either in their country or in their region.
“Tourism is one of the most resilient and fastest-growing economic sectors but it is also very sensitive to risks, both actual and perceived. As such, the sector must continue to work together with governments and stakeholders to minimise risks, respond effectively and build confidence among travellers,” said UNWTO secretary-general Taleb Rifai.
“No destination is immune to risks. We need to increase cooperation in addressing these global threats, namely those related to safety and security. And we need to make tourism an integral part of emergency planning and response”, added Rifai, ahead of the Ministerial Meeting on Safe, Secure and Seamless Travel to be held at the World Travel Market in London on November 9.
Rifai also recalled: “Real crises are often magnified or distorted by misperception and affected destinations are facing important challenges, although at the global level demand remains strong. We need to support these countries in restoring confidence, as doing so will benefit the entire tourism sector and society as a whole.”
Asia and the Pacific led growth across world regions, with international tourist arrivals (overnight visitors) up 9 per cent through September. All four subregions shared in this growth. Many destinations reported double-digit growth, with the Republic of Korea (up 34 per cent), Vietnam (up 36 per cent), Japan (up 24 per cent) and Sri Lanka (up 15 per cent) in the lead.
In Europe, international arrivals grew by 2 per cent between January and September 2016, with solid growth in most destinations. Nonetheless, double-digit increases in major destinations such as Spain, Hungary, Portugal and Ireland were offset by feeble results in France, Belgium and Turkey. As a consequence, Northern Europe grew by 6 per cent and Central and Eastern Europe by 5 per cent while results were weaker in Western Europe (down 1 per cent) and Southern Mediterranean Europe (0 per cent).
International tourist arrivals in the Americas increased by 4 per cent through September. South America (up 7 per cent) and Central America (up 6 per cent) led results, followed closely by the Caribbean and North America (both above 4 per cent).
In Africa (up 8 per cent), sub-Saharan destinations rebounded strongly throughout the year, while North Africa picked up in the third quarter. Available data for the Middle East points to a 6 per cent decrease in arrivals, though results vary from destination to destination. Results started to gradually improve in the second half of the year in both North Africa and the Middle East.
Strong demand for outbound travel
The great majority of leading source markets in the world reported increases in international tourism expenditure during the first three to nine months of 2016.
Among the top five source markets, China, the world’s top source market, continues to drive demand, reporting double-digit growth in spending (up 19 per cent). Likewise, robust results come from the US (up 9 per cent), which benefited many destinations in the Americas and beyond. Germany reported a 5 per cent increase in expenditure, the UK, a 10 per cent increase, and France, 3 per cent growth.
In the remainder of the top 10, tourism spending grew notably in Australia and the Republic of Korea (both up 9 per cent), and moderately in Italy (up 3 per cent). By contrast, expenditure from the Russian Federation declined 37 per cent and from Canada a slight 2 per cent.
Beyond the top 10, eight other markets reported double-digit growth: Egypt (up 38 per cent), Argentina (up 27 per cent), Spain (up 19 per cent), India (up 16 per cent), Thailand (up 15 per cent), Ukraine (up 15 per cent), Ireland (up 12 per cent) and Norway (up 11 per cent).
Prospects remain positive
Prospects remain positive for the remaining quarter of 2016 according to the UNWTO Confidence Index.
The members of the UNWTO Panel of Tourism Experts are confident about the September-December period, mostly in Africa, the Americas and Asia and the Pacific. Experts in Europe and the Middle East are somewhat more cautious.