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Reikartz to Promote Ukrainian Wine

Hotel chain Reikartz and Ukrvinprom have signed a memorandum of cooperation.

The parties agreed on ways to assist industrial and craft producers in promoting the market, and will continue to promote Ukrainian wine to increase wine culture and consumption.

Strategy for 2020:

  • joint organization and holding of exhibitions of Ukrainian wine producers; development and implementation of joint projects and programs;
  • publication of catalogs of Ukrainian wine producers “Wine Guide of Ukraine 2020” and “Professional Choice Award” — in paper and electronic form;
  • organization of the “Wine Road of Ukraine”;
  • active promotion of Ukrainian winemaking, “Wine Guide of Ukraine” and “Professional Choice Award” through the media and social networks.

In addition, there was a discussion that the organization of a wine forum for winemakers with the presentation of a new book “Wine Guide of Ukraine” and a ceremony of awards for the best wineries in Ukraine, according to blind sommelier tastings to be held on 25, 26 and 27 August.

“Despite the complications due to quarantine restrictions, we do not abandon our plans to develop a culture of winemaking in Ukraine, so our close and fruitful cooperation with the CCI of Ukraine and Ukrvinprom continues to facilitate their implementation,” said CEO of Reikartz Hotel Group, Andriy Dema.